Marketing Capital
Investment Criteria
Our strategy is to invest in existing brands representing trackable product revenues looking to accelerate their marketing results. We partner with management to invest in high-growth products and services through on-line marketing campaigns facilitated and managed by BT Marketing nonexclusively.
Marketing Capital Program Details
Focus
Primary : CPG/products
Secondary : SAAS/services
Established Brands with trackable revenues
Campaign Investment
Varies, minimum $500/mo up to $50,000/mo per campaign
Investment Return
It's essential that each campaign achieve a minimum Return on Ad Spend (ROAS) of 4:1 - $4 revenues for every $1 ad spend.
Due Diligence Process
Evaluate product sales history/sales channels/site optimization/
supply chain/pricing/viability/packaging/fulfillment/social media/
e-commerce/average transaction/search optimization
Selection
Competitive, based on projected spend-to-commission splits/strengths of management policies & procedures/product demand and average transactions, among other considerations.
Portfolio Companies
We add value with no risk to our portfolio by providing capital for facilitated online marketing campaigns that generate actual revenue results. Remove your financial burden and mitigate your risks by marketing your products and services via BT Marketing Group.
Offering patented products that maintain high end sneakers and offers shoe care products that protect shoe wear and odors.
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Custom, made to order, one of a kind men's dress shirts for those who want to make a bold statement.
A unique innovative PPE product for your feet and shoes which provides anti-microbial protection against COVID-19 and other viruses/bacteria/fungi. Additionally manufactures a mask sanitizer for daily use.
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Transforming employee thinking & communications in order to maximize productivity & results.